The time is now

19th November 2020
Author

Stuart Brazier Creative Director

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The world around us is changing faster than ever before and Big Group is here to help you make sense of it. We are currently helping our clients navigate these challenging times, using our retail insight tools and experience to present them with actionable recommendations for today, whilst formulating longer term strategies for the future. 

 

Our retail technology teams have already deployed innovative new gesture control displays just this month (insert project if BGR) with exciting new AR and Haptic experiences planned for the end of the year in the UK, Europe and beyond. 

 

Through a collaborative multichannel approach, we look at the big picture to bring ongoing clarity to your projects. So, if you're planning for 2021 and are unsure about which path to take, please get in touch today so we can start a conversation about your tomorrow. 

 

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The time is now
Moving forward with confidence
A new look for Frontline
A Big Group Company
Innovations in Retail Technology
To get excited about

A new look for Frontline

19th November 2020
Author

Stuart Brazier Creative Director

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This is not going to be what you'd expect to read about the launch of a new website. This is about the team that built the website, a glimpse into the creation of the copy; the careful curation of images, plus the odd tear along the way. 

 

Please don't misunderstand me, the work it showcases is genuinely fantastic, it's why Frontline and Big Group remain the 'go-to' agency for multichannel retail innovation. It's safe to say; I'm incredibly proud of our new online digital storefront. 

 

But… Not as proud, as I am of the team of people that helped me deliver it. We built our new digital home during a global pandemic, from kitchen tables, bedrooms desks and sofas. Not a single excuse was given, nor a deadline missed, people stepped forward to be involved - no one stepped back. 

 

This project has reinforced to me, that a company website is far more than the collection of case studies bound together by corporate guidelines, it's about the people that work at Frontline and as part of the wider Big Group. It's personal, this is their website, it's what they share with their friends and family when people ask them, "What do you do?", "Where do you work?". 

 

Unfortunately, our website can't tell the stories of the passionate discussions, and the friendly debates during teams calls, as we worked to craft our digital narrative. As a team, we agonised over case studies that matched our business strategy – it's never any easy process! However, these minor frustrations were soon washed away by a tide of comments: "I'd forgotten we did that!" "Do you remember that meeting!" "I loved working on this project!" Plus a few more I can't share… 

 

I wish I could say it was all sunshine and roses, but anyone who's ever been involved in an internal project will know - this would be a creative use of the truth! As a team, we made it through smiling, despite being presented with, at times, seemingly impossible impasse's - "the new blue is too blue but not as blue as the last blue." That one still hurts my head. 

 

In closing, I hope our new website inspires you to stay for a while and peruse some of our fantastic work. And to everyone involved, no matter how 'Big' or small your part, be proud, be very proud of what you have built. I thank you all for making the journey a memorable one. 

More News...

The time is now
Moving forward with confidence
A new look for Frontline
A Big Group Company
Innovations in Retail Technology
To get excited about

Innovations in Retail Technology

27th August 2020
Author

Holly Dimes Creative Services Manager

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Frontline has been on the frontlines of the ever-evolving Retail landscape for years. In the face of a global pandemic and rapidly changing customer needs-in terms of both payments and services-we've been exploring how stores will need to adapt to stay relevant.

With consumers increasingly wary of hygiene in public spaces, we're anticipating stores switching to contactless controls. Solutions like infrared and motion sensors and voice controls will be both retrofitted and installed as new on displays to limit physical contact without stifling engagement.

Where hygiene can't be literally hand-waved away, we think germ-busting technology will see a surge in popularity. This could become the norm for newer displays, and applied to older ones with novel treatments that keep staff and customers safe from unseen threats.

This isn't fantasy-we were already helping physical stores with all this and more-VR showrooms with built-in data capture software, projection mapping, smart lighting to guide consumers to products ... COVID-19 has just accelerated the move towards experiential retail spaces.

One thing is for certain – we’re excited to see what tomorrow will bring.

If you’d like to speak to us about Innovation Technology, please get in touch at info@Frontline-display.co.uk

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The time is now
Moving forward with confidence
A new look for Frontline
A Big Group Company
Innovations in Retail Technology
To get excited about

Reasons why you should consider

27th August 2020
Author

Stuart Brazier Creative Director

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With Frontline at the forefront of VR development, we can help retailers stand out in a changing world - bringing customers to you even from the safety of their own homes.

Retail adapts fast to changing consumer habits, and we’ve always been there on the frontline to help. Now, online and in-store can be closer than ever before with virtual showrooms showcasing real store layouts and giving a new dimension to the retail offer.

As shopper habits and trends change rapidly, retailers need to demonstrate a stronger online presence to compete. With physical shop constraints, reduced footfall and lingering concerns with hygiene, a virtual showroom stands out, engages online shoppers and gives them the freedom to explore the full range of products.

Scrolling is replaced with interactive browsing and virtual visits to your showroom, with customers able to explore the area or category they are interested in and browse products naturally - with added information in product-specific links, videos and showreels on screen to engage, inform and excite them.

Your virtual showroom shows customers you’re still here, with a willingness to adapt and innovate, and a promise to entice customers back to physical stores where sales can be converted.

Help your brand stand out online and in-store with our team of experienced insight and VR experts. We help you create the concept and deliver the design you need, for the impact you want – on time and on budget.

If you’d like to speak to us about Innovation Technology, please get in touch at  info@Frontline-display.co.uk

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The time is now
Moving forward with confidence
A new look for Frontline
A Big Group Company
Innovations in Retail Technology
To get excited about

Ways we put sustainability first

27th August 2020
Author

Ian Guest Client Service Director

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At Frontline, sustainability is more than just a buzzword: it’s baked into everything we do. We can help retailers rise to the challenge of sustainable business practices and meet their responsibilities to the planet.

Consumer expectations are high, and as the emphasis on environmentalism increases, they’re looking beyond the product to the entire supply chain for environmentally ethical practices.

That’s why retailers need to demonstrate a commitment to sustainability, and a creative approach to environmentalism, to maintain consumer loyalty and stay ahead of the curve.

At Frontline, we’re passionate about the planet. That’s why we constantly work towards sustainability, look for ways to reduce the quantity of materials we use, and consider every aspect of the process, from packaging, fixings and transportation to end of life repurposing.

We design with the entire lifecycle in mind. We put an emphasis on sourcing materials responsibly, and we always consider FSC Certified natural and reclaimed woods and environmentally friendly plastics wherever possible.

Increasing unit recyclability is also important to us, so once fittings have served their purpose, we ensure they can be disposed of responsibly and advise our clients of the best way to do so. We always aim to work with suppliers who support this initiative, so every aspect of the lifecycle is considered.

We aim to help brands make better environmental choices at each stage of point of sale development. Not only is a dedication to sustainability good for the environment, it’s also good for your brand and boosts customer loyalty.

 

If you’d like to speak to us about sustainability,

please get in touch at info@Frontline-display.co.uk

More News...

The time is now
Moving forward with confidence
A new look for Frontline
A Big Group Company
Innovations in Retail Technology
To get excited about