WHSmith looked to Big Group, and commissioned our sister company Big Group Retail to create a series of product display solutions for their travel retail shops. They needed a fresh new look to showcase audio ranges for various brands including JBL, Pioneer and Kitsound.
By cleverly incorporating switching kits into the designed solutions, shoppers can experience the sound quality from both speakers and headphones by switching between them. Digital screens play key content and promotional messages to further help the customer and drive WHSmith sales. The success of the displays has led to placement in airports and train stations across the country.