- 2D and 3D design, Brand Identity, Planogramming.
The hair care category has recently seen a rise in new brands joining the market, bringing with them a fresh and bright look and feel. Aussie Hair Care asked us to support them in finding a solution that would boost their on shelf presence, helping them to stand out against the competition.
Our solution was two-fold. Firstly we designed a podium style shelf system that would unify the product as well as “heroing” key lines. The shelf system could be easily implemented and was designed to be manufactured using environmentally friendly materials
Secondly, we updated the on shelf artwork, using beautiful bright Aussie imagery, choosing colour-ways that matched each specific range.
The final design was one that elevated the Aussie brand in store. The imagery and layout drew the consumer in and helped them customer to navigate the product effectively
For more information about this project, please contact us.