BUILT FOR IT
As technology continues to enhance the world, Caterpillar is constantly developing and refining advanced technologies across multiple industries, in order to help their customers succeed, and their footwear and apparel is no exception.
This was apparent at the Dusseldorf A+A show, where the CAT exhibition created a real buzz, stopping people in the aisles with large transparent LED screens running high tech product videos, with surprise real product reveals throughout the content. The innovative technology in the brands flex trousers and waterproof footwear on show in the LED screens were just some of CAT’s products on display at the world’s largest Safety show.
The innovation continued, with the on-stand VR experience giving visitors an opportunity to try out the impressive CAT big machines between browsing the tech engineered clothing and footwear.