Work Category: Insight

Sage Coffee

Client

Sage Coffee

Services

2D and 3D design, technical development,      prototyping, print production, manufacturing, installation and maintenance.

Share On

Our client and their challenge

Sage, is a world leader in kitchen appliances. They produce equipment designed to inspire people to create perfect food and drink in their own home with ease. From espresso machines to food processors, the innovation in each appliance delights. 

One of Sage’s biggest growth areas is in the bean-to-cup coffee making sector. Sage has developed machines for the home that deliver the same third wave quality coffee as commercial specialty machines. This third wave of coffee is a movement that views coffee as far more than a commodity, considering it to be an artisanal food like wine, where the coffee produced is the ultimate taste experience. 

Innovations in processing techniques have resulted in higher quality taste attributes. Introducing and educating shoppers in this new approach to quality coffee required a narrative and a retail experience that ensures customers are given 

the correct knowledge to choose the right machine. 

Our role was to support Sage in redefining the shopper journey across their John Lewis retail estate. The first location being the flagship Oxford Street John Lewis store.  The challenge was to educate shoppers in the ease of use and quality of coffee that the products deliver. Thus transferring their passion for food & beverage preparation into a high street retail environment and ultimately drive sales. 

Our process and solution

Through interrogation of shopper insight, data and analysis, we made recommendations on the future look and feel for Sage. We provided a category management approach that was enhanced by the use of industry leading touchless technology. 

A careful mix of product USPs was balanced with cross category educational elements. This immerses the shopper on the retail journey and guides them to the premium bean-to-cup coffee category.  

Working closely with Sage’s ambassador team, we created a physical representation of their ideal selling journey within the John Lewis retail space. This process involved alignment with both the Sage International brand team and the John Lewis retail team.  We created and delivered an exciting and educational retail experience that met the needs of everyone involved.  

With the demands of the pandemic dictating customer reassurance as a priority, we incorporated gesture-controls to the visual displays.  These guide the consumer through a sensory and educational experience centered around simplicity of use and the quality of coffee produced. 

The result and impact

In Spring 2021 the Sage retail space at the John Lewis Oxford Street store was opened to the public. The immediate reaction to the display was extremely positive.  Customers continue to engage with the educational experience and comfortably follow the clear narrative of the display and sample the freshly made espresso coffee. 

For more information about this project, please contact us.

Related Projects

Please explore other similar successful projects we have completed below

Philip Morris

Client

Philip Morris

Services
  • PPOSM concepts, concept progression,
  • technical drawings, value engineering, procurement and production.
Share On

The challenge

Firstly we were required to create a suite of proposals to fit allocated spaces in Duty Free for PMIs premium brands, brand partners and reduced risk products. Furthermore we needed to substantially reduce the cost of the current technical solutions whilst maintaining the premium aesthetic and functionality.

The solution

Global solutions that can be manufactured both here in the UK, or by selected partners in local markets. The designs adhere to both the strict brand guidelines as well as the airside material and structural regulations.

The result

A wide variety of recognisable premium solutions that saved the client 40% on production costs. All installations were completed on time and within extremely challenging regulations. 

 

For more information about this project, please contact us.

Sony

Client

Sony

Services
  • 2D and 3D design, technical development, prototyping, print production, manufacturing, installation and maintenance.
Share On

The challenge

To design and develop an innovative, bespoke display stand for Sony to showcase their range of over ear and In-ear headphones. The display needed to be created as an interactive experience, which would allow customers to listen to a variety of music tracks. 

The solution

Working closely with the Trade Marketing team at Sony, we designed, developed, manufactured and installed a visually striking headphone experience display for Dixons Carphone stores. Focusing on the key brand attributes for Sony, with a clear but very effective design concept, we created a solution that was informative, engaging and allows customers to experience Sony’s award-winning products.

The result

We installed the displays over a 2 week period across 50 Dixons Carphone stores. Sony were delighted with the display and how it was able to demonstrate the full music experience to Dixons Carphone customers in a simple and effective manner.

  

For more information about this project, please contact us.

Gillette

Client

Gillette

Services
  • 2D and 3D design including brand
  • re-positioning, in store planogramming,
  • full technical development, material
  • sampling and  prototyping.
  •  
Share On

The challenge

Gillette, the category leader in the men’s razor market, asked us to support them for a new launch in Boots. We were engaged with the sole purpose of redefining the Gillette range of men’s products in Boots stores in the light of strong competition from Harrys.

The solution

We designed and developed a range of innovative single bay solutions to create disruption and standout in store. Using brand coloured category signage, alongside a features and benefits product showcase, we created a visually eye-catching and engaging solution to take the fight to the competition.

The result

We were instrumental in helping Gillette launch the Best Sellers Bay within a very short turnaround time. The chosen solution was approved by both the Gillette team and Boots and subsequently rolled out across a 2 week period to over 150 stores in the UK.

 

For more information about this project, please contact us.