![GILLETTE LOGO_less white](https://www.frontlinedisplay.com/wp-content/uploads/2022/01/GILLETTE-LOGO_less-white-200x55.jpg)
Client
Gillette
Services
- 2D and 3D design including brand
- re-positioning, in store planogramming,
- full technical development, material
- sampling and prototyping.
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The challenge
Gillette, the category leader in the men’s razor market, asked us to support them for a new launch in Boots. We were engaged with the sole purpose of redefining the Gillette range of men’s products in Boots stores in the light of strong competition from Harrys.
![GILLETTE-SQUARE-IMAGE-1a](https://www.frontlinedisplay.com/wp-content/uploads/2022/01/GILLETTE-SQUARE-IMAGE-1a-3-502x420.jpg)
![GILLETTE-SQUARE-IMAGE-2a](https://www.frontlinedisplay.com/wp-content/uploads/2022/01/GILLETTE-SQUARE-IMAGE-2a-3-502x420.jpg)
![GILLETTE-SQUARE-IMAGE-3a](https://www.frontlinedisplay.com/wp-content/uploads/2022/01/GILLETTE-SQUARE-IMAGE-3a-3-502x420.jpg)
The solution
We designed and developed a range of innovative single bay solutions to create disruption and standout in store. Using brand coloured category signage, alongside a features and benefits product showcase, we created a visually eye-catching and engaging solution to take the fight to the competition.
The result
We were instrumental in helping Gillette launch the Best Sellers Bay within a very short turnaround time. The chosen solution was approved by both the Gillette team and Boots and subsequently rolled out across a 2 week period to over 150 stores in the UK.
For more information about this project, please contact us.