• 2D and 3D design including brand
  • re-positioning, in store planogramming,
  • full technical development, material
  • sampling and  prototyping.
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The challenge

Gillette, the category leader in the men’s razor market, asked us to support them for a new launch in Boots. We were engaged with the sole purpose of redefining the Gillette range of men’s products in Boots stores in the light of strong competition from Harrys.

The solution

We designed and developed a range of innovative single bay solutions to create disruption and standout in store. Using brand coloured category signage, alongside a features and benefits product showcase, we created a visually eye-catching and engaging solution to take the fight to the competition.

The result

We were instrumental in helping Gillette launch the Best Sellers Bay within a very short turnaround time. The chosen solution was approved by both the Gillette team and Boots and subsequently rolled out across a 2 week period to over 150 stores in the UK.


For more information about this project, please contact us.