LIFE ON THE RUN
Saucony believe that being a runner is more than just running. It’s being an athlete. They created their Life on the Run Collection to inspire everyday athletes to ‘Find Your Strong’. They know that being a runner means more than just hitting the road and logging the miles, but also cross-training to get stronger and doing whatever you can to condition your body and mind so that you feel your best every day. Supporting the campaign in-store needed high-performance strong furniture that maintained consistency with the look and feel of the running shoes, whilst complementing the boutique and tech sports outlets. We mixed materials of metal and wood in matte and high gloss combo’s to create free standing pieces in black & white, emulating the tones of the footwear.