Conversion rate optimisation
Multi-lingual search marketing
“Big Group provides powerful data analysis and amazing ROI on all our search activities. They are at the cutting edge of digital marketing and always happy to help. ”
Edwin is a luxury Japanese clothing brand founded in 1947 with an emphasis on denim manufacture. They pride themselves on progression in design and use exclusive fabrics and fabrication methods to maintain a counter cultural outlook and contemporary vision.
Big Group London were asked to take Edwin’s wealth of behavioural data from their website to make sure it was being properly leveraged.
In order to help edwin-europe.com understand their website activity, we used traffic monitoring to create personas from the different demographics visiting the site.
With additional data taken from Google Analytics, we provided insights into what groups make up the traffic, what they are buying and how they are engaging and converting.
Data collected enabled Big Group to increase Edwin’s paid search ROI by more than 680%, while acquisition costs decreased by 90%. On and offline data ensured a successful expansion for Edwin across Europe, and in Germany, recent launches have seen an 800% increase in uplifts.
For more information about this project, please contact us.