WORK TO STREET
COMPLETE RETAIL SOLUTION
With its popular work-wear evolution into street-wear, hip with skateboarders, Dickies portfolio had expanded to the point of bursting out of its outlet shop. Designs for the new retail interior were inspired by materials synonymous with the building trade, and reflective of hardworking, hardwearing apparel. The unique floor to ceiling footwear walls sport lifestyle imagery with innovative hidden shoe storage behind the pull-out walls. Dickies saw their predicted annual sales achieved within the first three months.