Wincanton Logisitics


Wincanton Logistics


2D and 3D design, technical development,      prototyping, print production, manufacturing, installation and maintenance.

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Our client and their challenge

Wincanton is a leading supply chain partner for British business, operating out of over 160 locations with nearly 8,000 vehicles and 20,000 employees. Innovative and tech-driven, they are pioneers in the use of new technology. To showcase their supply chain solutions to a broad audience of customers, prospects, colleagues and community visits, they wanted to present their offer in a new and innovative environment. 

Wincanton's W2 Innovation program was launched in 2017 to discover new ways every day to shape the supply chain of the future for their customers. In 2021 they wanted to create a new interactive Innovation Centre to develop and showcase cutting edge design and technology for the benefit of Britain’s supply chains  The allocated space is a brand-new building next to the Wincanton fulfilment facility in Rockingham, Northamptonshire

Our process and solution

After a successful design pitch, our 2D, 3D and Creative Technologist teams developed an agile interior solution utilising a range of engaging technologies. The use of gesture control, VR, projection mapping and sound showers allows visitors to experience content in a truly immersive manner. 

Our Digital teams created unique presentations; By using RFID triggers we controlled a projection-mapped ” Future Supply Chain” table. This surface enables visitors to experience everyday scenarios and learn about the technology Wincanton plans to deploy in 2030-2050. 

Along with large format videos and innovation zones, the space was designed as a flagship resource for the future of supply chain . We were tasked to design, build, and install all areas of the environment. 

Visitors to the Innovation Centre are taken on a journey through a multitude of thought-provoking, interactive exhibits. They can discover how online retail and final mile deliveries are evolving because of the technological revolution that is changing supply chains. 


The result and impact

The entire build was under the control of Frontline. This involved approvals from the Wincanton board, local authorities and partnering with a wide range of contractors. We developed a deep understanding of Wincanton customers and worked closely with their in-house technology teams. The final solution clearly demonstrated that innovation is placed at the heart of their supply chain systems. 

We provided solutions that are intuitive, engaging and enable the presenter to take the consumer on a coherent journey through the centre. Each zone is easily updateable, to ensure that space continues to wow visitors into the future. 

The space delivered Wincanton’s reputation to innovation and dedication to delivery, by opening on time and on budget. 

For more information about this project, please contact us.

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