Work Category: Virtual Reality

Sage Coffee

Client

Sage Coffee

Services

2D and 3D design, technical development,      prototyping, print production, manufacturing, installation and maintenance.

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Our client and their challenge

Sage, is a world leader in kitchen appliances. They produce equipment designed to inspire people to create perfect food and drink in their own home with ease. From espresso machines to food processors, the innovation in each appliance delights. 

One of Sage’s biggest growth areas is in the bean-to-cup coffee making sector. Sage has developed machines for the home that deliver the same third wave quality coffee as commercial specialty machines. This third wave of coffee is a movement that views coffee as far more than a commodity, considering it to be an artisanal food like wine, where the coffee produced is the ultimate taste experience. 

Innovations in processing techniques have resulted in higher quality taste attributes. Introducing and educating shoppers in this new approach to quality coffee required a narrative and a retail experience that ensures customers are given 

the correct knowledge to choose the right machine. 

Our role was to support Sage in redefining the shopper journey across their John Lewis retail estate. The first location being the flagship Oxford Street John Lewis store.  The challenge was to educate shoppers in the ease of use and quality of coffee that the products deliver. Thus transferring their passion for food & beverage preparation into a high street retail environment and ultimately drive sales. 

Our process and solution

Through interrogation of shopper insight, data and analysis, we made recommendations on the future look and feel for Sage. We provided a category management approach that was enhanced by the use of industry leading touchless technology. 

A careful mix of product USPs was balanced with cross category educational elements. This immerses the shopper on the retail journey and guides them to the premium bean-to-cup coffee category.  

Working closely with Sage’s ambassador team, we created a physical representation of their ideal selling journey within the John Lewis retail space. This process involved alignment with both the Sage International brand team and the John Lewis retail team.  We created and delivered an exciting and educational retail experience that met the needs of everyone involved.  

With the demands of the pandemic dictating customer reassurance as a priority, we incorporated gesture-controls to the visual displays.  These guide the consumer through a sensory and educational experience centered around simplicity of use and the quality of coffee produced. 

The result and impact

In Spring 2021 the Sage retail space at the John Lewis Oxford Street store was opened to the public. The immediate reaction to the display was extremely positive.  Customers continue to engage with the educational experience and comfortably follow the clear narrative of the display and sample the freshly made espresso coffee. 

For more information about this project, please contact us.

Related Projects

Please explore other similar successful projects we have completed below

Olay

Client

Olay

Services
  • 3D design and VR.
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The challenge

We were tasked with developing a two metre bay concept which Olay could pitch to one of their key customers. The design needed to showcase Olay as a premium brand that could hold its own against the competition. In addition the solution needed to be engaging and enticing to the retail consumer. 

The solution

Together with the client we decided to firstly develop our ideas in 3D. Once we had finalised the designs, we built the chosen concept in VR so that when Olay met with their customer, they were able to discuss the unit in depth and could provide vital feedback prior to moving onto the prototyping stage.

The result

An engaging solution which allowed the client and their customer to visualise the final concept. This opened up the conversation around Olay's future use of VR in their retail design and development process.

 

For more information about this project, please contact us.

Wild and Wolf

Client

Wild and Wolf

Services
  • 3D Scanning, Virtual Tour.
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The challenge

Wild + Wolf produce design-led gifts and lifestyle products. Most of their sales are done through distributers across the globe, and they usually present their products at trade shows.

Due to the Covid-19 situation, industry relevant trade shows were no longer taking place, so a more innovative solution was required to present the products and direct the distributers to transaction.

 

The solution

The Wild + Wolf showroom in Bath was set up with all their products on display. Using our Matterport camera we scanned the room and presented a virtual 360 degree space, which is now embedded on the Wild + Wolf website. The distributers are directed to the site and invited to take a virtual tour. We have added hotspots to the space, which link to the category on their e-commerce site, making it easier for purchases to be made. 

 

The result

"When the Covid19 pandemic hit the UK in March 2020, our usual routes to market via trade shows became restricted, so we needed to think innovatively about how to launch our new season collection of design-led gifts to our wholesale customer base. Frontline Display offered us an ideal solution, enabling us to showcase our products via a ‘virtual’ showroom, allowing customers to view products from anywhere in the world. The service Frontline Display provided was exemplary. Acting with professionalism and exceptional efficiency, we were able to deliver a vital virtual service to our customers well before our market competitors. We look forward to working with Frontline Display again."

Head of Global Marketing 

Wild + Wolf

For more information about this project, please contact us.