• 3D design and VR.
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The challenge

We were tasked with developing a two metre bay concept which Olay could pitch to one of their key customers. The design needed to showcase Olay as a premium brand that could hold its own against the competition. In addition the solution needed to be engaging and enticing to the retail consumer. 

The solution

Together with the client we decided to firstly develop our ideas in 3D. Once we had finalised the designs, we built the chosen concept in VR so that when Olay met with their customer, they were able to discuss the unit in depth and could provide vital feedback prior to moving onto the prototyping stage.

The result

An engaging solution which allowed the client and their customer to visualise the final concept. This opened up the conversation around Olay's future use of VR in their retail design and development process.


For more information about this project, please contact us.