Side by side
As part of our 5 year partnership, Brompton asked frontline to create a new area in their flagship Junction stores in the UK and Europe to promote their latest model, the G Line. They wanted us to create visual merchandising equipment in their distinctive cube style while positioning the G Line as the only folding gravel bike on the market. For the Covent Garden Brompton wanted to go that extra mile and introduce an element of theatre with an eye-catching window display that accentuate the multi-terrain abilities of the G Line. As a newly certified B-Corp, it was vital we considered the environmental impact of the materials used within our design.
Bigger thinking
We designed a suite of merchandising equipment, including cubes, hero plinths, bike stands and accessory panel, all constructed using BB-Grade Birch Ply and hand-stained a rich earthy brown. Installation into the Covent Garden store was completed in just one night, and the equipment for the remaining European Junction stores was shipped pre-assembled for easy display by the store staff.
Delivering excellence
Client feedback was exceptional, and we successfully installed new visual merchandising displays in:
- Covent Garden
- Paris
- Milan
- Berlin
- Amsterdam
