Concession

Concessions offer a unique opportunity for retailers to create engaging and immersive experiences in alternative retail locations. We understand the specific challenges and opportunities and are dedicated to delivering innovative solutions that exceed evolving consumer expectations.

Innovative retail solutions: creating unique and adaptable spaces for your brand

As online shopping reshapes consumer behaviour, brands and retailers face the challenge of making physical retail a destination that offers more than just transactions. We focus on designing spaces that provide immersive experiences, giving customers reasons to engage on a deeper level. We partner with brands to turn physical retail into an environment that fosters exploration, connection, and loyalty – transforming stores into destinations that extend beyond the traditional.

Mastering the art of concession design

In today’s evolving retail landscape, being where your customers are means rethinking traditional store locations, we help brands reimagine physical retail to increase dwell time, drive footfall, and build strong pre and post sales communities. Whether through retail concessions or pop-up experiences, frontline is here to support your brand in developing dynamic environments that engage customers before, during, and after their in-store visits.

With years of experience in both high street and travel retail, our team understands how to maximise the potential of retail concessions. We help you make the most of your available space, whether it’s a large mall location or a compact space within a department store -ensuring that your brand resonates with your customers. 

Navigating the complexities of concession creative

We understand the unique complexities that come with concession design, from navigating product and space constraints to meeting the high expectations of environment owners. Concessions provide brands with the opportunity to experiment with innovative approaches and test new formats before wider rollouts. However, they often come with specific design, installation, and operational challenges, as well as restrictions imposed by the host environment.

Our team is well-versed in overcoming these hurdles. We thrive on creating standout designs that not only meet these challenges but also exceed expectations. Whether it’s maximising limited space or developing something truly special to satisfy the environment owner’s requirements, we are here to guide you through the entire process from concept to installation. We’re ready to help you turn these challenges into opportunities and deliver a concession experience that sets your brand apart.

BROMPTON

Promoting Brompton’s updated Visual Merchandising at Eurobike 2024

More Design

Store / concession

Digital touchpoints

Computer aided design

Production / build