Client
- Targus
Services
- Secure
- Environmentally Conscious
- Promoting Recycling
- Accurate Visible Counter
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Targus, a global leader in mobile computing accessories, recognized the need for a more innovative approach to engage with their digitally native B2B buyers in 2023. To address this, they partnered with FDI to create a cutting-edge online platform known as the “Virtual Retail Experience.” The project aimed to provide Targus’s internal sales teams with an immersive and engaging way to showcase their products to B2B scenarios.
The Challenge
Targus identified that their target B2B buyers belonged to a digital-native generation, necessitating a fresh and innovative approach. The Virtual Retail Experience was designed to meet these buyers where they were, delivering an immersive and engaging interaction. Additionally, the platform needed to segment Targus’s product offerings into consistent verticals aligned with their above-the-line strategy. Instant access to in-depth product details, including specifications, within the virtual space was also crucial to ensure an efficient and immersive experience.
The Solutions
Leveraging FDI’s expertise in virtual environment design and implementation, the Virtual Retail Experience was created to deliver a realistic and captivating retail store atmosphere. The platform showcases Targus’s latest product line-up, designed to resemble a retail store of the near future. Accessible through the cloud, the experience can be utilized simultaneously by Targus’s B2B sales teams worldwide, ensuring ease of use and global accessibility.
The Virtual Retail Experience is organized into distinct verticals, each highlighting a different product category. Comprehensive product information, images, and videos are available within each vertical. Buying teams can delve into detailed specifications for products of interest, providing a comprehensive understanding.
The Results
Results
The Virtual Retail Experience has proven to be a tremendous success for Targus, improving both the B2B customer experience and sales performance. Targus is currently in the process of implementing the platform as a standard tool for B2B retailer engagement during range reviews and product sell-in processes.
Furthermore, the Virtual Retail Experience has been prominently featured at the IFA consumer electronics show and is slated for expansion to online platforms and Targus’s own head office.
Conclusion
The Virtual Retail Experience exemplifies how technology can revolutionize B2B business operations, providing an innovative and immersive tool to enhance the B2B customer experience, drive sales, and foster stronger relationships with customers and partners. It stands as a testament to Targus’s commitment to leveraging technology to stay ahead of the curve in the ever-evolving digital landscape.
