A NEW GENERATION
Samsung needed a strong retail presence for their new Quick Drive, time saving washing machine. With 51% of shoppers visiting a bricks & mortar store to make the white goods purchase decision, this was an important platform for Samsung to communicate their key message and product benefits: the user has more time to do the things they love without compromising on the performance of their wash.
Our Newbury-based sister company, Big Group Retail, created a campaign proposal, and following market testing, designed and produced future-proof 3D retail fixtures and 2D assets. Customers are supported in-store through the educational features shown on video content and a comparison app, which demonstrates conventional machine time against the Quick Drive.