Consumer Tech VR - Frontline Display
VR 4D EXPERIENCE – A USEFUL MARKETING TOOL?

Virtual Reality (VR) is no longer some distant, experimental technology. It’s here, and it’s transforming the way the world is entertained.

At CES 2017, industry leaders have come together to showcase the technology’s latest advancements. Perhaps nowhere is more abuzz with excitement, however, than Samsung’s Galaxy Studio.

The experience zone is best described as a

technological playground of sorts, outfitted with four types of 4D simulators that make VR more exciting and dynamic than ever before.

A recently unveiled gyro takes participants on a 360-degree race through space, while a module sends thrill-seekers on an exhilarating ride down a skeleton track.

Meanwhile, attendees experience an airshow from a pilot’s perspective via a 4D chair, and a

newly introduced Sway simulator takes viewers on a scenic boat ride.

The Samsung Galaxy Studio also gives CES attendees the opportunity to participate in a unique, 4D interactive game that puts the viewer in the middle of a giant robot war. Utilizing a variety of sensors and cameras, the game enables viewers to virtually become one of the robots and throw items at their opponent to gain points.

VR - Frontline Display
VR - Frontline Display

Samsung Robot Wars The Samsung Galaxy Studio lets CES attendees put themselves in the middle of an action-packed robot war game. A variety of sensors and cameras work together to allow viewers to interact with their robot opponent.

VR - Frontline Display

Samsung Boat Racing Samsung’s Gear VR and a newly introduced Sway simulator take viewers on an exotic dinghy boat adventure through the rough streams of Australia’s Murray River.

VR - Frontline Display

Samsung Air Show Participants get a feel for extreme aircraft stunts through the new Whiplash Pulsar 4D chair.

VR - Frontline Display

Virtual Reality featured throughout the show with various activities available that could have content created to relate to specific brands bringing experience and product together.

This is combined with Kinect gaming technology

VR - Frontline Display

where the users can experience flying through a chosen city.

On the inside users are provided with a greater experience with the use of an Oculus headset and a fully interactive Birdly wingsuit, to provide a

VR - Frontline Display

realistic sensation of flying. The space was installed in the concourse of Dubai’s prestigious new terminal and has proven highly popular with passing passengers.

FRONTLINE INTRODUCES VR TO ITS CLIENTS
Experience the virtual world - Frontline Display