World renowned bike builders Brompton are famous for their folding commuter bikes built to a high specification in the UK. With the explosion of electric assisted pedal power, the newly launched Brompton range of electric bikes needed to stand out in a crowded marketplace as a serious contender and still retain their reputation for quality and adaptability. big group was tasked with devising a creative campaign to reinforce the Brompton brand values across the UK and Europe and to raise awareness of Brompton Electric bikes.