Client
- Targus
Services
- Interactive Demonstrations
- Virtual Retail Space Showcase
- Retail Solutions Display
- Sustainable Product Launch
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Targus, a global leader in mobile computing accessories, sought to make a significant impact at the Internationale Funkausstellung (IFA) consumer and home electronics show in Berlin. After a three-year absence, the fully live, in-person IFA presented an opportunity for Targus to showcase their innovative products and engage with industry professionals and consumers. The objective was to create an exhibition stand that would captivate attendees and solidify Targus’s brand presence in a highly competitive environment.
The Challenge
The challenges faced by Targus in this project included the need to stand out among numerous exhibitors, maximize brand visibility, and effectively communicate the features and benefits of their products. Additionally, with the return of the IFA after a long hiatus, it was crucial to create an exhibition stand that would make a lasting impression on the increased number of industry professionals and consumers in attendance.
Targus wanted to find a way to allow customers to try on any product from their extensive range, even when they physically didn’t have enough space. This is where our expertise in the use of AR technologies has helped Targus deliver both standout experiences and ones that are meaningful to shoppers and business partners.
The Solutions
To address these challenges, Fdi design teams developed a comprehensive strategy for their exhibition stand at IFA. Targus collaborated closely with both their account teams and designers at FDI to craft an engaging and immersive experience for their exhibition stand at IFA. The following key solutions were implemented to captivate attendees:
Interactive Demonstrations
Targus introduced an exciting AR Virtual Backpack Try-On demo, allowing visitors to experience the functionality of their backpacks virtually. This interactive element provided a unique and memorable experience, showcasing Targus’s commitment to innovation.
Virtual Retail Space Showcase
Targus leveraged cutting-edge technology to demonstrate their virtual retail space, providing attendees with a glimpse into the future of retail. This showcased Targus’s forward-thinking approach and ability to adapt to changing consumer preferences.
Retail Solutions Display
Targus exhibited retail solutions that exemplified their expertise in first-person data collection and analysis. By emphasizing the importance of data-driven insights, Targus demonstrated their commitment to assisting both their own brand and potential retailers in tracking and optimizing physical customer interactions in-store.
Sustainable Product Launch
Targus unveiled their ground-breaking Zero Waste Backpack during the event. This innovative backpack utilized their sales packaging as an internal structural element, resulting in zero waste. The FDI design and sustainability teams are proud to have played a role in the early ideation and development of this concept. The official launch of the Zero Waste Backpack at IFA showcased Targus’s dedication to sustainability and their ability to integrate environmental consciousness into their product offerings,.
The Results
The Targus exhibition stand at IFA proved to be a resounding success, achieving great results and surpassing expectations. Elements such as the AR Virtual Backpack Try-On acted as footfall drivers from within and outside of Targus market sector Targus successfully enhanced brand visibility and recognition among industry professionals and consumers attending the IFA. The innovative and interactive elements of the stand received universal praise from stand visitors. The exhibition stands effectively showcased Targus’s product range, allowing attendees to experience the quality, features, and functionality first-hand. This led to increased interest, inquiries, and positive feedback from potential customers.
Conclusion
The Targus exhibition stand at IFA proved to be a pivotal success, enabling the brand to make a significant impact in a competitive environment. Through their visually striking design, engaging experience, and effective product showcasing, Targus achieved increased brand awareness, product engagement, and industry recognition. The success at IFA further solidified Targus’s position as a global leader in mobile computing accessories and highlighted their commitment to innovation and customer satisfaction.
