Company Name: De’Longhi
the project: Coffee Calculator
challenge
The challenges faced by De’Longhi in this project included the need to create an engaging and personalised experience for users, capture valuable data during events, and seamlessly integrate the app into their website to drive purchases. Additionally, the app had to guide customers towards finding their perfect coffee machine while providing relevant recommendations.
solution
The De’Longhi Coffee Calculator app provided users with an interactive experience, allowing them to answer questions related to their coffee preferences. Questions such as drink of choice, milk preference, coffee shop visits, and single-use cup usage were incorporated to gather valuable customer data and personalise the recommendations.
result
The app achieved significant success in engaging users, capturing data, and driving sales. The personalized user experience led to increased app engagement and data capture during events. The integration with the retail sales vertical successfully guided users towards making a purchase, leveraging the app’s recommendations and discount codes.
Introduction
De’Longhi, a leading coffee machine brand, collaborated with Frontline Display to develop the De’Longhi Coffee Calculator app. With a strong reputation for delivering innovative coffee machines and accessories, De’Longhi aimed to enhance the customer experience and drive sales through this digital touchpoint. Frontline Display partnered with De’Longhi to design and create an engaging app that would capture valuable data during events and seamlessly integrate into their website to guide users towards purchasing the perfect coffee machine. This case study highlights the successful implementation of the De’Longhi Coffee Calculator app and its impact on customer engagement and sales growth.
Working closely with De’Longhi, Frontline Display developed innovative solutions to address the challenges and achieve the desired outcomes. The following solutions were implemented to create a successful app experience.
Interactive User Experience:
The De’Longhi Coffee Calculator app provided users with an interactive experience, allowing them to answer questions related to their coffee preferences. Questions such as drink of choice, milk preference, coffee shop visits, and single-use cup usage were incorporated to gather valuable customer data and personalise the recommendations.
Personalised Machine Recommendations:
Based on the user’s responses, the app generated personalized recommendations for the ideal coffee machine. Users were presented with the results, including the approximate amount spent on coffee shop purchases annually. The app highlighted the potential savings and suggested specific De’Longhi coffee machine models that fit their preferences and budget.
Event Engagement and Data Capture:
The De’Longhi Coffee Calculator app was utilized at events such as the London Coffee Festival to drive engagement and capture first-party event data. This data provided valuable insights for De’Longhi, allowing them to refine their marketing strategies and enhance the impact of future events.
The De’Longhi Coffee Calculator app achieved significant success in engaging users, capturing data, and driving sales. The personalized user experience led to increased app engagement and data capture during events. The integration with the retail sales vertical successfully guided users towards making a purchase, leveraging the app’s recommendations and discount codes.
The app’s ability to provide personalized machine recommendations and highlight potential savings resonated with users, increasing their interest in De’Longhi coffee machines. The seamless integration between the app and the website improved the overall customer journey and facilitated a smooth transition from app engagement to the purchasing process.
The app’s success at events like the London Coffee Festival showcased its ability to drive engagement and capture event data for future marketing initiatives. The collaboration between De’Longhi and Frontline Display exemplified the power of innovative digital solutions in enhancing the customer experience, refining marketing strategies, and ultimately driving business growth.
The app’s success at events like the London Coffee Festival showcased its ability to drive engagement and capture event data for future marketing initiatives. The collaboration between De’Longhi and Frontline Display exemplified the power of innovative digital solutions in enhancing the customer experience, refining marketing strategies, and ultimately driving business growth.